Verified B2B survey sample. Every respondent tested on the role they claim.

Send the brief. One reply comes back with reachable counts, expected incidence, a fieldwork window and a price that holds.

Request a project quote See audiences and feasibility
  • Same business day feasibility for standard audiences
  • Every respondent screened on their role
  • Rejected completes replaced, logged
Feasibility check

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All fields needed. Back the same business day for standard audiences.

Choose a study type, or pick help me choose
Choose the audience you need, or pick other or mixed
Choose a market, or pick several markets
Enter the number of completes you need, as a whole number
Enter your best estimate in whole minutes
Add quotas, session format, exclusions or a deadline
Enter a work email so we can send the numbers back

No signup. One reply with feasibility, timing and pricing, not a sales call.

Built for research agencies, consultancies and corporate insights teams

Price held through fieldThe CPI quoted at feasibility is the CPI invoiced, unless you change the spec.
Rejected completes replacedAt no cost. You never pay for a complete that failed our checks or that you rejected.
Rejection log on every projectEvery removal we make, the stage that caught it and what we did about it.
What we do

What is Valid N Research?

Valid N Research is a B2B sample provider for quantitative market research. We field from our own verified panel of business professionals, blend partner supply where a study needs more depth, screen every respondent on the role they claim, and deliver completed surveys to agencies and insights teams.

The panel is deliberately small, and members verify a work email at their employer when they join and every 90 days. When a study needs more depth than it can carry on its own, which is common for low incidence and enterprise audiences, we add vetted partner supply, and every source goes through the same pre-screen before anyone reaches your survey.

How the supply worksHow verification worksWhat B2B sample is

Same dayFeasibility on standard audiences
3Screening layers before your survey
EveryRejected complete replaced and logged
$0Charged for a complete that failed verification
Audiences

B2B survey audiences with published feasibility

Reachable counts, incidence and field timing, published rather than held back until you ask. Reachable n is the qualified pool across our own panel and the partner supply we would use for that audience, which is why it can be larger than our own panel alone. Incidence is the yield against broad business supply for the screener described here, which is the basis a quote is built on; a tighter screener gives a lower rate.

Table comparing Audience, Reachable n, Incidence in broad supply and Field window
AudienceReachable nIncidence in broad supplyField window
IT decision makersCIO and similar3,40018%6 days
Finance and accounting leadersCFO and similar2,15012%7 days
HR and people leadersCHRO and similar1,90015%7 days
Marketing decision makersCMO and similar2,70021%6 days
Small business ownersOwner and similar6,80034%5 days
C-suite, 1,000+ employeesCEO and similar6406%10 days
US figures for a 10 to 15 minute interview, reviewed quarterly. Reachable n is the size of the qualified pool, not the number of invitations. Tighter screens move every number. CPI is quoted per spec and holds through field.All B2B audiences and markets
Why incidence matters

Incidence sets the price

Cost per complete is mostly a function of how many people have to start the screener for one to qualify. Against broad business supply, a 6% audience takes about seventeen starts to produce one qualified respondent, and an accepted complete needs more than that once drop off and over quota are counted. Targeting from our own profiled panel does better than that, but the pool is finite, which is the real constraint on a senior audience. Publishing incidence is publishing the biggest part of the price, and it is the part you can check against the field.

Run your own numbers

Verification

How we verify B2B survey respondents

B2B survey fraud is not consumer fraud. A respondent claiming a job title they do not hold passes the device and bot checks those tools are designed to catch. So we check the claim, not the click. Here is what that does to a batch of completes, illustrated at 18% incidence.

159 verified completes delivered, 12% of qualified completes removed before deliveryIllustrative for 1,000 starts at 18% incidence. The share removed at each stage varies by audience and is reported per project. This is a single batch before replacement: the removed completes are refielded at no cost, so the delivered count still meets your quota.
  1. Layer 1

    Participation

    Device, network, location and duplicate signals are reviewed the moment a respondent enters, across every supply source on the project.

    What it assesses
    Whether the same person or device has entered before, whether the connection is masked, and whether the respondent is in the target market
    What it cannot establish
    Who the person is professionally. A clean device tells you nothing about the job title, and a VPN flag on its own is not proof of fraud
  2. Layer 2

    Role

    Every respondent states their job title, seniority and company size, with company size asked as a number, and describes the role in their own words before entering your survey. Our own panel members have also verified a work email at the employer they name, when they joined and again every 90 days.

    What it assesses
    Whether title, seniority, company size and the described responsibilities hold together, and for panel members, whether they currently receive email at the employer they name
    What it cannot establish
    Buying authority. A work email shows a current link to an employer, not what the person decides. Partner sources do not share email addresses, so partner-supplied respondents are judged on their answers
  3. Layer 3

    Category knowledge

    One open ended question with an answer a practitioner tends to give specifically: which ERP, which identity provider, how the close runs. Answers are checked against the stated role and company before the respondent is sent to your survey. When we host the survey, a person also reviews the screening answers and removes anyone whose answers do not hold up.

    What it assesses
    Whether the respondent describes the category the way someone who works in it does, and whether the answer is consistent with the role and employer they reported
    What it cannot establish
    Certainty. A plausible answer can be generated, and a terse one can come from a real practitioner. Borderline cases are reviewed against agreed criteria rather than removed by default
  4. Delivery

    Documentation

    Every removal we make is logged with the reason and the stage. When we host the survey, that covers every removal. When you host it, completes you reject are replaced at no cost and logged with the reason you give us.

    What it assesses
    Which completes were removed, why, at which stage, and how each was replaced, so base sizes can be defended in a debrief
    What it cannot establish
    It is a record, not a check. It exists so the three review stages above can be audited, by you or by your client

The full data quality process

Clear from the start

Know the cost. Know the plan.

Confirm the audience, the fieldwork window and the commercial terms before the study starts.

Feasibility for your brief

For standard B2B audiences, a feasibility response the same business day: reachable n, expected incidence, field window and a cost per complete. If your audience needs a deeper review, we say so rather than guess.

Pricing that holds

Your quoted cost per complete holds for the agreed brief, including when actual incidence comes in below the estimate. If you change the requirements, we confirm any pricing change before proceeding.

Quality exclusions handled

Completes that fail our review, or that you reject from your own survey, are replaced at no additional cost and recorded in the rejection log.

01

Share your brief

Who you need to reach, in which markets, and how many completed interviews you need.

02

Confirm the plan

Review audience feasibility, pricing and the proposed fieldwork window.

03

Run fieldwork

Respondents pass our pre-screen, then complete your survey.

04

Receive delivery

The agreed completes, plus the record of exclusions and how each replacement was handled.

Fits your survey workflow. Sample is routed into your hosted survey by redirect, including Qualtrics, Forsta, Decipher, IntelliSurvey, SurveyMonkey and Alchemer, and others on request. We confirm the setup and test the links before launch.

Free tools

Survey sample calculators

No email required. Work out sample size, incidence and estimated cost.

Sample size calculator

Required n for a target margin of error and confidence level.

"How many completes do I need?"

Incidence rate calculator

Screener starts needed to hit quota at a given incidence rate.

"Why does low incidence cost more?"

Cost per complete estimator

How incidence and interview length move your CPI.

"What should B2B sample cost?"

Margin of error calculator

How much precision a given base size buys.

"Is n=150 enough for this cut?"
Questions

Verified B2B sample: frequently asked questions

The questions buyers ask before their first project with us.

What is B2B survey sample?

B2B survey sample is a group of business professionals recruited to complete a quantitative survey, selected by criteria such as job title, seniority, company size and industry. A B2B sample provider sources, screens and verifies those respondents and delivers completed interviews to a research agency or corporate insights team.

How is B2B survey sample priced?

Per completed interview, and the price depends on the audience, the incidence rate, the interview length, the markets and any quotas. We quote each brief individually with a cost per complete that holds for the agreed specification. If you change the requirements, we confirm any price change before proceeding.

How do you verify that respondents hold the job titles they claim?

Three layers. Identity checks on device, network and duplicates at entry. Our own panel members verify a work email at the employer they name when they join and every 90 days. And every respondent, from every source, states their role and answers questions a practitioner tends to answer specifically, checked before they reach your survey. When we host the survey, a person also reviews the screening answers before the complete counts.

If you profile your own panel, why quote a 6% incidence?

Because incidence is a property of the screener against the supply a project uses, not a measure of our targeting. The figures we publish are the rates against broad business supply, which is the basis vendors quote on and the reason low incidence audiences cost what they do. Targeting from our own profiled panel does better than that. What profiling cannot change is the size of the qualified pool, and on senior audiences that pool, not the yield, is what caps a study.

Do you own a panel?

Yes. Valid N runs its own panel of business professionals, each recruited and verified by us, and it grows every month. When a study needs more reach than the panel can carry, we add vetted partner supply under the same verification standard. Every source goes through the same pre-screen before reaching your survey, and panel members also re-verify a work email every 90 days.

How fast is feasibility?

Same business day for standard B2B audiences, with reachable counts, expected incidence, field timing and a cost per complete that holds. Unusual specs can take longer and we say so up front rather than guess.

Can you deliver sample into my survey platform?

Yes. Sample is delivered by redirect into any hosted survey, including Qualtrics, Forsta, Decipher, IntelliSurvey, SurveyMonkey and Alchemer, and others on request. If your platform accepts a URL with parameters, we can deliver into it. We pass a respondent identifier and any quota variables on the way in, and read complete, screen out and over quota status on the way back, and we test the links with you before launch.

What if my audience is unusual or spans several markets?

Send the roles, company criteria, markets, target completes and timing you have in mind. We review the brief and confirm what is feasible, and at what cost, before you commit. If the audience is rare enough that we have to go and find the people rather than draw them from existing supply, we say so and price it per confirmed participant instead of per complete.

Send the spec. Get real numbers back.

Audience, market, target n, expected interview length. Feasibility the same business day for standard audiences, with reachable counts, an estimated qualification rate we believe and a quoted cost per complete that stays fixed for the agreed brief.

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