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About Valid N Research
A B2B sample company built around one problem: the respondent who is not who they say they are.
Why Valid N exists
B2B sample has had the same problem for twenty years. Panels report thousands of decision makers because titles are checkboxes. Vendors quote incidence they cannot support and revise the price in field. Buyers receive data with no way to know how much of it came from people who hold the role. Everyone in the industry knows this, and it gets priced in rather than fixed.
Valid N was started to fix it in the most direct way available: verify the claim before the complete counts, publish the real incidence, hold the quoted price, and deliver the log. None of that is clever. It is just not what most vendors do.
We run a small proprietary panel, verified at entry, and add vetted partner supply when a study needs more depth. The same review criteria apply across every source used on a project, whichever one a given respondent came from.
How we work
- Our own verified panel, blended with partner supply, under one verification standard
- Feasibility numbers published on the site rather than held back until you ask
- Price quoted at feasibility is the price invoiced
- Rejection log with every delivery
- We say no to specs we cannot field honestly
Send the spec. Get real numbers back.
Audience, market, target n, expected interview length. Feasibility the same business day for standard audiences, with reachable counts, an estimated qualification rate we believe and a quoted cost per complete that stays fixed for the agreed brief.