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C-suite executive survey sample
Executives at companies with 1,000 or more employees, each one confirmed against a professional record before the first question is asked.
C-suite survey sample is CEOs, COOs, CFOs and other executives at companies with 1,000 or more employees, recruited for a quantitative survey. Typical US incidence against broad business supply is 6%, meaning roughly seventeen screener starts per qualified respondent, and more again per accepted complete. The reachable population is small and does not join panels, so every respondent is matched to a professional record rather than trusted on self report.
What is the feasibility for C-suite, 1,000+ employees in the United States?
Current numbers for a standard seniority screen at the default company size. Tighter screens move every figure, and we quote the exact read for your spec rather than asking you to work from these.
- Reachable in the US
- 640
- Incidence in broad supply
- 6%
- Recommended interview length
- 12 min
- Field window, 100 completes
- 10 days
What moves these numbers
| If you add this to the spec | Incidence moves | Field window |
|---|---|---|
| Raise the company size floor to 5,000+ employees | 6% to about 3% | Add 5 days or more |
| Restrict to a single industry | 6% to about 2% | Add a week or more |
| Require direct P&L responsibility | 6% to about 4% | Add 3 days |
| Widen to VP and above at 1,000+ employees | 6% to about 14% | Save 4 days |
Why is C-suite, 1,000+ employees sample hard to get right?
Executive sample is where B2B research most often fails quietly. Panels report thousands of C-suite respondents because "CEO" is a checkbox and a lot of people running one person companies tick it honestly. At 1,000+ employees the real population is small, it does not join panels, and it does not finish 25 minute surveys. Reaching it takes a smaller, verified pool, a short instrument, and a field window that respects how these people spend their time.
Who counts as C-suite, 1,000+ employees?
- CEO
- President
- COO
- CFO
- CIO
- CTO
- CMO
- CHRO
- Chief Revenue Officer
- Chief Product Officer
- General Manager of a business unit with P&L responsibility
What company size and firmographics apply?
Default cut is 1,000 or more employees, confirmed against the named employer. Cuts at 5,000+ available at lower incidence. Industry and revenue quotas by arrangement, because the population is small enough that every quota changes feasibility.
What does the screener actually ask?
How do you verify C-suite, 1,000+ employees?
Every C-suite respondent is matched to a third party professional record showing the stated title at the stated company. Category question tied to executive responsibility, for example board reporting cadence or which decisions require their sign off, reviewed by a person. This audience is never delivered on self report alone.
What kinds of study can this audience support?
Short online quant at 12 minutes or less, executive perception and vendor reputation studies, thought leadership research, and executive recruitment for interviews and advisory work.
Delivered by redirect into any hosted survey platform. We pass a respondent identifier and any quota variables on the way in, and test the links with you before launch.
What do clients usually run with this audience?
- Thought leadership research for consultancies and enterprise vendors, short instrument, record matched
- Executive perception and reputation studies for large B2B brands
- Board level priorities and investment intent trackers
- Advisory board and executive interview recruitment from the same verified pool
- Short concept reads where the client needs a defensible executive base size
What does a typical project look like?
A US consultancy fields 100 completes for a thought leadership study among C-suite, 1,000+ employees at 1,000+ employee companies across three industries, 12 minute instrument. Incidence is 6%, so roughly 1,900 screener starts are needed. Twelve days in field. Every respondent is matched to a professional record before the complete counts.
An illustrative scenario built from typical figures for this audience, not a named client engagement. It will be replaced with a real case once one is cleared for use.
C-suite, 1,000+ employees sample: frequently asked questions
Why is the realistic study size only about 100 completes?
Because the reachable pool is small. At 640 qualified executives and 6% incidence, a 300 complete wave would consume roughly half the pool and stretch the field window past three weeks. One hundred completes a wave keeps the pool healthy for a repeat study and keeps the timeline believable.
Can you reach executives in a single industry?
Yes, though it is the narrowest cut we field. A single industry restriction takes incidence from about 6% to about 2% and pushes the field window past a week. We confirm supply before quoting rather than estimating it.
How do you verify C-suite respondents?
Every one is matched to a third party professional record showing the stated title at the stated company with 1,000 or more employees. A category question about executive responsibility is then reviewed by a person. Self reported title alone never counts for this audience.
Why is C-suite incidence so low?
Because the real population is small. Executives at 1,000+ employee companies are a tiny share of any business sample, and the checkbox "CEO" that inflates panel counts describes mostly small business owners. Six percent is what honest targeting looks like.
What interview length works for executives?
Twelve minutes or less. Beyond that, completion rates fall and the respondents who do finish skew toward the least senior in the pool. We will tell you at feasibility if the instrument is too long.
What does C-suite sample cost?
Quoted per spec at feasibility and held through field. It is the most expensive audience we offer because incidence is low and every respondent is matched to a professional record. Industry quotas and 5,000+ employee cuts increase it further.
Can you do executive recruitment for interviews as well as surveys?
Yes. The same verified pool is used for depth interview and advisory recruitment, priced per confirmed participant rather than per complete.
Send the spec. Get real numbers back.
Audience, market, target n, expected interview length. Feasibility the same business day for standard audiences, with reachable counts, an estimated qualification rate we believe and a quoted cost per complete that stays fixed for the agreed brief.